Way back when, almost before life existed on Earth, I spent a fair amount of time hosting and attending parties. This was, of course, back before I got married and settled down dontcha know. My friends and I discovered a tried and true formula for having terrific parties and consequently when we had one they were always fun and successful. Here’s what we discovered…if we invited any guys the party stunk because the guys tended to outnumber the women 7 or 8 to 1. So, we stopped inviting guys all together. We created flyers and a week or so before the party we would hand them out…only to women! Women in bars, women at the health club, women in grocery stores, you name it. Never any guys though! Guess what…we always ended up with a party that consisted of 50% men vs women. Our events were really popular as a result.
You see the truth was that you could wad up one of those party flyers and throw it out the window of your car…and some guy would find it, tell all of his friends and they would ALL come to the party. If you invited 10 women, 2 or 3 of them might come. So if you invited 300 women and zero guys you would get 100 women and 100 men. It never failed!
Now…flash forward a couple of millenia and we have the 2012 Peninsula real estate market. That house in the picture is in South San Francisco. It’s a bank owned foreclosure. The bank ignorantly gave this listing to an agent from WAY out of the Bay Area. In Red Bluff or someplace around there. Said agent made small boo boo and listed the house in the San Francisco MLS…not the San Mateo County MLS. In case you’re unaware, there are two different databases and just so you know, South San Francisco is in San Mateo county. Since I,or any other local agent can’t see it in our local MLS it might as well be listed in Sacramento’s MLS. Are there any SF agents searching SM County in their MLS? No way. Right? Wrong!
This is the era of ZillowTruliaRedfinMovotoRoostSawbuckRealtor.com! They just buy the info from the MLS, regardless of which MLS! Everybody but us knows about this listing!! This clueless Red Bluff agent is going to review at least 10 offers on this property! 10 years ago this guy would have been wondering why nobody was calling or looking at his listing! It’s a weird feeling getting a call from your client who says they want to see this listing in SSF and I can’t find it to show it to him.
Honestly, you can’t hide good deals around here! It’s just like the wadded up party flyer that the guys found! Even if there’s a rumor of a deal…buyers will find it now.















