Falling Into The Abyss


Does this wonderful and descriptive picture look familiar to anyone? I’ll bet plenty of you have seen it alot! This is what happens when a real estate agent neglects to take any photos of his or her listing…the MLS puts this charming image there. Right now in Foster City there are 5 active listings with this picture on them, or in other words, no pictures at all. In San Mateo there are 15 single family homes alone that have no photo. One of them also has no public comments at all either. I’ve seen other listings currently in the MLS that have verbage like “no showing until first tour” or “disclosures coming soon” on listings that have been on the market for 60 days or more.

(Here comes a rant!) This is…oh, how shall I put it? Unconsionable? The MLS is without question the number 1 way to advertise a property for sale. Not only that, multiple feeds pick up MLS data for their sites (Realtor.com, Trulia, Movoto…ad nauseum). A seller is paying to have their listing marketed around the world on the internet and the listing has this? What’s particularly amazing to me is the fact that it’s really not hard at all to do. What’s more…this market is totally unforgiving of this stuff.

I honestly believe that much of this goes back to that post from last week “How Important Is Experience?” ,when SO many agents are doing so little business I’ve got to believe that many of them are just bummed out and are just going through the motions. It’s sure not very hard to go buy a digital camera and take some shots of your listing, is it? Many sellers are having a hard enough time of it as it is. Take a small additional step, please!


  1. Jerry Freeman says:

    Jim, I think some of this comes from the days when houses sold without any effort on the part of the agents. Not a lot of marketing was needed and the offers just came rolling in. Some people, who have been skating along, are going to have to step it up.

    Also, prior to the last 15 years, and as home prices skyrocketed, “Realtor.com, Trulia, Movoto…ad nauseum” did not exist. It’s a brave new world. Declining prices and well informed buyers. It should be interesting.

  2. Frances Rokicki says:

    In Connecticut, we have fines for folks who don’t post a photo within 5 days:)

  3. In our MLS, we are also fined if photos are not uploaded within 48 hours. I hate not seeing what is being listed.

Speak Your Mind