A Bit of Perspective

My wife Lesley’s aunt Barbara lives in a little town about 30 miles north of Memphis, Tennessee called Munford. It’s sort of a bedroom community, kind of cute and quaint but kind of lacking when it comes to the truly important things in life that we’re used to…like soy latte’s and Pomegranate Jamba Juice smoothies. No 99 Ranch Markets yet in Munford either. You can get great BBQ there though! About 2 and a half years ago we were back visiting Barb and we happened to walk by this house you see above, which was for sale for $499,000. Lesley and the girls just came back from another visit…it’s still on the market. It’s $449,000 now. This house is a 4200 sq ft, 4 bedroom, 3.5 bath palace with 4 car garage on 3 acres with it’s own private lake…and it’s own dock. It also has a formal living room, 2 family rooms and a game room. I sold a house that wasn’t this nice on 1 acre in Atherton in 2006 for $5,975,000. Here’s the key feature…it’s hard to sell! Meanwhile, in Foster City, there’s a 998 sq ft 2 bedroom, 1.5 bath condo at the Admiralty on the market for $469,950…it’ll probably sell for $449,000.

I read alot of other real estate blogs because it really gives me great ideas but also because it gives me greater perspective. Do you realize that in Reno over 50% of the transactions done are short sales and foreclosures right now? That the average days on the market in large parts of Denver are around 200? I heard a realtor from Modesto tell a story about how she had talked to a person about selling their home and the place had almost $800,000 in loans on it…and she figured it’s value to be around $375,000.

I read another blog post about a home in St. Paul, Minnesota that had been on the market 6 months…and during that time had only gotten 2 showings! That’s amazing to me folks, especially since I had over 100 people at my last open house. There’s just no getting around the fact that we live in an incredibly special place. As I said in my podcast, we live in a place where values have only fallen less than 2% this year. I’m sure if you’re a buyer that’s not what you want to hear…because you’re hoping to buy that house in the picture above for $449,000 somewhere on the Peninsula. I’m sorry, but it’s simply not going to happen. We live in an area where, by and large, values are protected by the incredible vibrancy of the innovation economy here…and what better reason could there be to invest in this area.

 

It’s Our Little Secret

 secret

Here’s a true confession…when I got into the business in 1990 I really didn’t know diddly. I took a correspondence course, because we lived in Denver at the time, and then took the state test to get my license. The state test was full of useless information…defining “avulsion” and “accretion”, subdividing acreage, lots of math questions that I needed a calculator for. At the test that day I met several people who were taking it for the 4th or 5th time. Fortunately, I passed the first time and soon thereafter moved here and joined my first office. On my first day I was warmly greeted and introduced around the office, shown my desk and told where the coffee, bathrooms and copier was. It was very friendly. On the second day they wanted to know when I was going to sell a house…and I was encouraged to do so. Outside of some video tapes they had, there was no training. They gave me a phone directory and encouraged me to start cold calling. I learned the secret really quick…being a Realtor is sink or swim.

In a market very much like this one, I devised a system to market myself toward expired listings, that is homes that somebody else couldn’t sell. There were, of course, reasons why these places didn’t sell…I just didn’t care about them. I wanted a listing after all, and having a listing was better than not having a listing. I ended up with five of them…and I was proud of myself! The problem was I had no clue what to do with them! I couldn’t sell them either and they ultimately expired again…after I had spent a bundle on advertising them. It became very clear to me very quickly how important experience was and I realized that I didn’t even know how much I didn’t know! Here’s what I now know…if I had those listings today I could sell them in my sleep.

Most consumers don’t realize that it’s not the company an agent works for that matters, it’s the individual agent who does all the work. His of her abilities and experience make all the difference. I also don’t think most consumers know how much turnover there is in our industry. I share an office at Re/Max Today with another agent and since I’ve been there (1999) I’ve had 7 office mates. With the current exception, all the rest have gotten out of the business. It’s a tough business, highly competitive and very expensive.

I don’t think it takes 20 years to be a great agent, but I do think that an experienced agent has more value than an agent selling their first or second home. When interviewing agents, ask them how many homes they’ve sold.

Funky Foto Contest Winner Week 17

Beach Park Bridge

Yes indeed…it’s the bridge on Beach Park between Edgewater and Farragut Park. Lot’s of good guesses! This weeks winner is Ryan Chin, who lives in nearby Winston Square and walks frequently around there. He knew it right away…good job Ryan!! He wins a $30.00 gift certificate to ABC Seafood at the Metro Center. Also worthy of note were the correct answers given by Rowena, Steve, Joe, Erika, Kali, and Boom007. Thank you…and thanks also for everybody who played. See you again on Friday when we’ll do it all over again!

How much is that doggy (or purse) in the window?

purse

How much is this worth? It’s covered right? Well, yes and no, not necessarily, it depends. How are these for answers? I get these questions a lot when I am reviewing coverage with an existing customer, or a potential customer. The truth of the matter is, when you are talking about your personal property, there are a lot of variables involved when it comes to insurance. The typical home, condo or renter’s insurance policy, does indeed have coverage that applies to your personal property, however, it is limited in scope and nature. Most policies have a specified dollar limit when it comes to certain items, such as, jewelry, home computers, tools, and other items depending on the policy. Another important issue, they are not only covered up to the limit specified in your policy, but they are only covered by named perils listed in your policy, think of the biggies, fire, theft, smoke damage.

This conversation comes up a lot when I happen to notice an inconspicuous diamond ring on a client’s finger. I comment on its beauty and then ask “is it insured?” 9 out of 10 times the answers are the same. Yes, it’s covered under my homeowner’s policy. I then ask if they ever provided an appraisal, had their agent inspect it, and they say “no.” Note, if you have not provided details to your agent to “schedule” your special items, i.e. provide details such as color, cut, clarity, etc., most likely it is not covered in the way you think it is. You may have up to $1500, or $2500, but that is it. Plus, it is only covered for the big listed perils above.

There are many other things that can be added to what we in the biz call a “Personal Articles Policy.” You can add antiques, rugs, electronic equipment, sporting equipment, i.e. golf clubs, art work, jewelry of course, and many other things. The beauty of these policies is, 1) the coverage is very broad, even covers earthquake and, 2) since the insurance company has an exact description, there is usually no argument as to the value and quality of the item should you have to open a claim.

I want to talk a little about claims involving your personal property, whether scheduled or not. If you haven’t done so already, I strongly suggest you do an inventory of your home. This can be done with many mediums, but I recommend a video, going room by room, and describing the contents as you go. You can also use a digital camera and photo specialty items and then mount them with a description and approximate value, plus any features you think may be important. All of this should be stored in either a safe deposit box at your bank, or some type of fire retardant safe in your home. This will not only help you in the claims process, but your claim representative will love you. If you have receipts, manuals, etc., store these in there as well.

I can tell you from personal experience, many of us don’t realize how much “stuff” we have until we actually inventory it. Are you are a lover of expensive shoes and handbags, ringing any bells ladies? You should definitely do this. These items can add up quickly. Years ago, my husband was working as a Fire Claim Representative. He came home after working on a fire and told me a lady had told him she had a purse worth over $1500. He said this mind you, with a look of almost disgust, as if to say, why would someone spend this type of money on a purse!. I said, “Hello, purses can cost thousands of dollars.” If he only knew………….

I know it may seem like a daunting and tedious task, but if you end up losing all of your belongings in a fire, believe me, you will thank yourself!

Funky Foto Contest Week 17

OK, it’ll be sort of a random guess today…unless you’re really  an expert! I just love this picture, so I couldn’t resist using it. Here’s the question…what bridge is it? For anyone new here, all the rules of the road are available either above or on the left hand margin. Today’s winner will receive a $30.00 gift certificate to ABC Seafood Restaurant at the Metro Center. All correct answers will not be published until Monday but I will publish any and all semi obnoxious retorts, kidding and joking of all sorts and all wrong answers. If you’re at all nautical this could be an easy one! Have fun and thanks for playing!

Condos/Townhouses 1st Half Report-Podcast

I had so much fun with the last podcast on Single Family Homes I thought I’d do it again for Condos and Townhouses. Just click on the gray arrow below and your off and running. Thanks!

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Is Bigger Better?

That was the question last night when the City Council voted overwhelmingly in favor of a plan to allow more senior housing in the new project that will be built in what’s now being called Parkview Plaza. The developer has argued that because of economic conditions the plan as it was orginally drafted had become financially unsound and an increase of 25% was needed to build this project and have it make sense. There’s now going to be 420 units instead of the 331 that the original plan advanced. Exactly how this additional space will be configured is yet to be determined. With the councils approval, the planning commission now gets to study the nuts and bolts. Naturally, there were some dissenting opinions from some folks who have been opposed to this plan all along.

It’s been no big secret that I’m of the opinion that the creation of a downtown area for Foster City would be an enormous boost to this community and from all I’ve seen, Parkview Plaza looks pretty wonderful…plus it’ll be a great source of revenue for the City. It’ll be interesting to see how this all plays out design wise, but I think it’s perfectly understandable for the developer to have a plan that allows them to make money with this project. Here’s a link to today’s San Mateo Daily News and their story on this topic:

BiggerParkviewPlazaLink

Funky Foto Contest Winner Week 16

I trust that everyone had a relaxing holiday weekend! I think I need to go on a week long fast, after all I consumed in the last 3 days. Of course, by lunch time today we’ll see how motivated I am for that! Maybe I’ll just have a small salad. Anyway, Friday’s Foto was, in fact, the Foster City Fire Station on Hillsdale and this week’s winner is first timer Asif Suria of Foster City. Asif is the creator of a great stock investment blog that I would encourage you to check out. It’s www.sinletter.com …sort of an unforgetable URL, huh? Congratulations Asif! He wins a $30.00 gift card to any Cinemark theater. Also answering correctly this week were Dana, Erika, Richard and Sophia! Thanks you guys! See you on Friday.

Bad MLS Photos

There’s a real estate agent in Bristol, Connecticut by the Name of Athol Kay who has a great blog. Among other things, he has this little schtick called the Bad MLS Photo of the Day where he’ll show photos like the one above. He’s gained quite a bit of notoriety as a result, including some press in national publications  as well as the likes of the Los Angeles Times. It’s absolutely hysterical stuff, folks! I love going to Athol’s blog…I can’t believe what some realtors and sellers do with some of these photos. I guess I’ve always had the opinion that photographs are taken to try and promote a listing, to put a property in it’s best possible light. What do I know?

Seriously, I think taking good photos of a house may be the most important thing (outside of pricing it right) that a seller and their agent can do to market their home. 85% of home buyers begin their search on the internet looking at listings, the home needs to show well online first. My office has a full time, on staff, photographer for just this purpose and, although I’m not 100% sure of this, I think most of the other offices around here provide the same kind of service. I’m sure there are plenty of agents who do it themselves too…some of them are even good at it. Professional photographers really do have a knack for this though. I’ve seen photos in the local MLS featuring only an open toilet, kitchens with dishes stacked in the sink, beds with laundry on them, pictures of the sellers pets and backyards that were completely brown…all the vegetation was dead. My favorite recently had 9 separate still shots of the front exterior of a house in San Mateo taken from slightly different angles…like maybe 6 inches to a foot at a time. I was completely unclear of the concept but I did get a progressivly better view of the wheels on the little Toyota in the driveway via that technique.

There’s a bank owned foreclosure in Foster City right now, that actually sold because it was priced right, that offered this picture.

We’re not immune, huh. Maybe the only thing worse are no pictures at all. I can’t tell you how often buyers ask me why a house they’ve seen online has no pictures. There are several right now in Foster City, go figure! Some listings are on the market for weeks before the photos show up too. Folks, people are shopping online. They’re looking at photos of homes in their price range to determine if that home is worth actually going out to see in person. If there’s no photographs at all there and all of your competition has photos, why should they be interested in your place?

Funky Foto Contest Week 16-Happy 4th of July!

Happy 4th of July! Before you head over to Leo Ryan Park to check out all of the big Independence Day activites…and then later watch fireworks by the lagoon, you may want to take a shot at this weeks contest. Yes, I know it’s a flag…an American one to be exact…but the question is, where is it? I think there’s enough of a clue here, plus it’s quite possible the most patriotic place in town. This weeks winner will receive a $30.00 gift card to any Cinemark Theater in this area. Go see Wall-E, it’s great! All the rules of the road are available on the bar on top and on the left hand margin. Place your answers in the comments below. All correct answers will be published on Monday morning. Any and all fireworks, snide remarks, slightly obnoxious quips and all wrong answers will be published immediately. Thanks for playing! Have a great time playing all day today, and enjoying real fireworks tonight too!