The Other Side of the Coin

After I came down from my soap box the other day when I discussed how agents are being left behind amidst the advances in technology that apply to Real Estate, I thought I’d go ahead and climb back up there and have a look at the other side of the coin in this area…that is the pitfalls of using technology in Real Estate.

I remember a few years back having a conversation with someone who seriously advanced the notion in the near future buyers would purchase homes strictly online. He said that the technology would be so outstanding that it could be done without ever actually visiting the property. Can you imagine that? Spending a million dollars on a house sight unseen? Virtual tours are great…but I can’t remember one that showed the crack house next door, or the fact that the 2800 square foot, completely remodeled house you’re looking at is actually overimproved in an area of 900 square foot 2 bedroom, 1 bath starter homes. There are obvious limits to shopping online. You need to see the home…and the surrounding area.

Again, this is obvious. What’s not so obvious are some of the potential trap doors existing on some internet sites that offer help and advice to the consumer. There are several sites offering online discussion areas, such as Trulia Voices and Smalltown, in which consumers ask questions which local “local Real Estate Professionals” offer answers. When I look up alot of these agents in the MLS database I discover that the vast majority of them are very inexperienced and have only sold a home or two in their careers. I often have to laugh as well at the fact that many websites that come up at the top of the Google search I’m doing is for an agent who, likewise, has no experience. He or she just has a good knowledge of how SEO pluggins enhance their site’s recognition by that search engine.

So I guess when I boil it all down right now I think we have alot of experienced Real Estate agents who are intimidated and frightened by the technology available to them and several technology friendly Real Estate agents who are very inexperienced when it comes to selling homes. I think I should state what’s obvious to me, that it’s important to work with an agent when buying or selling a home. A good agent will help you navigate some pretty treacherous waters. When you’re looking for an agent to work with as a buyer (or a seller for that matter) it’s a good idea to find a happy medium with respect to technology.


  1. personal touch and relationships will never be replaced. . great post

  2. We need to embrace technology or get left behind. No matter how many photos or virtual tours, someone will need to get their feet on the ground of the property being sold. There will always be a need for Realtors at some capacity.

  3. A virtual tour is only visual! The other senses sell as much or more and the whole package of sensory perception is what will sell the house. I looked at cars on-line. After I drove a couple, I knew what I wanted. I guess a virtual tour would narrow my scope and save time, but I’m not buying until I test drive.

Speak Your Mind